Vana came to life as an expression of outdoor family living, rooted in joy, connection, and purpose.

LIFE | OUTSIDE | TOGETHER

I led the development of its visual identity, shaping the logo, color palette, typography, and tagline into a cohesive system that feels both grounded and adaptable.

Beyond the visuals, I worked closely on defining the brand’s voice and narrative, translating its lifestyle into a clear, natural tone that carries across every touchpoint.

The process extended into the product itself, advising on logo placement, trimmings, and finishings to ensure the brand feels consistent not just in communication, but physically through the product and packaging.